01Live
Captured ≠ Remembered
Parents of young children will preserve a memory once they notice a photo no longer tells them the story behind it.
Strong signal: A real photo with a remembered detail
MemReelExperiments registry
What we are testing
One hypothesis at a time.
Each idea has its own experience to try and its own social campaign to review.
02Prototype
Journal Context
If MemReel captures short daily journal entries and understands what has been on your mind, it can bring back the right memory at the right moment.
Strong signal: “This feels right” on a surfaced memory
03Prototype
Far-Away Moments
Parents with family far away will share more of a moment when MemReel turns a photo and a quick note into the story behind it.
Strong signal: A real photo saved with a message the parent marked “This is right”
04Live
One Story, Together
Far-away grandparents can become part of a child’s everyday life when their voice turns story time into a shared moment.
Strong signal: A grandparent tells it, and a child listens, chooses, and takes part